The first step in any successful marketing plan is to know the unit cost of production (UCOP). This publication addresses several issues associated with marketing calves - most notably, cost considerations, market structure, the type of calf to produce, market outlets and seasonal price considerations. The first step in becoming an effective cattle marketer is to recognize all your alternatives and evaluate each in light of potential cost and returns, selecting the most profitable rather than the most convenient alternative. As a result, marketers have some control over the price they receive. Marketing means making choices about how or what product to produce, where to market it and when to price. They produce calves that are the easiest to raise, sell at the most convenient market outlet and sell at the most convenient time.
Unfortunately, most cow-calf producers simply sell their calves. It involves producing the type of calf the market desires, marketing that calf through the best outlet and at the best time. Profitable cattle marketing involves more than just getting the highest price. How much profit you make depends largely on your ability to market your calves. With cow-calf operations, as with other farm enterprises, making a profit is the only thing that will keep you in business. Most cattle produced in Georgia come from cow-calf farms and ranches. Mckissick, Professor Emeritus-Livestock Economics & Marketing Curt Lacy, Extension Economist-LivestockĬarole Hicks Knight, UGA Cooperative Extension
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